TL
Teidorlang Lyngdoh
Indian Institute of Management Shillong, Queen Mary University of London, University of Kent
0000-0003-2324-0894
Employment
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Indian Institute of Management Shillong Associate Professor2023 - Present
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Queen Mary University of London Assistant Professor in Marketing2022 - Present
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University of Kent Assistant Professor -Marketing2019 - 2022
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (10)
- Think Happy Be Happy: Salesperson’s Personal Happiness and Flourishing Save
- The impact of advertising appeals on impulse buying Save
- Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance Save
- Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination Save
- Business-to-business selling in the post covid era: Developing an adaptive salesforce Save
- A systematic literature review of negative psychological states and behaviors in sales Save
- Bansara Eye Care: Growing Affordable Eye Care for the Rural Population Save
- Pharma Selling: In conversation with Melvin D'Souza, Vice President and General Manager, Novo Nordisk India Pvt Ltd. Save
- Applying positive psychology to selling behaviors: A moderated–mediation analysis integrating subjective well-being, coping and organizational identity Save
- Flow and Information Sharing as Predictors of Ethical Selling Behavior Save