Rajesh Verma

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Publications (25)

• Do Political Parties Satisfy Voter's Communication Needs? Content Analysis of Twitter, YouTube and Instagram Posts
  Jurnal The Messenger 2025 DOI: 10.26623/themessenger.v16i3.10349
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• Trends in Cause-Related Marketing (CRM): Scientometrics Analysis Through Prism of Biblioshiny
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i4.995
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• Emotions in leader’s crisis communication: Twitter sentiment analysis during COVID-19 outbreak
  Journal of Human Behavior in the Social Environment 2021 DOI: 10.1080/10911359.2020.1829239
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• Analysis of relationship between digital marketing and customer relationship management
  International Journal of Advanced Science and Technology 2020
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• Influence of momentum effect on brand advocacy and brand loyalty in social networking sites
  International Journal of Business and Globalisation 2020 DOI: 10.1504/IJBG.2020.105168
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• Internal factors & consequences of business model innovation
  Management Decision 2019 DOI: 10.1108/MD-11-2016-0784
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• Relationship between interpersonal influence and e-wom in social networking sites
  International Journal of Recent Technology and Engineering 2019
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• Successful political marketing: A Punjab voter’s point of view
  International Journal of Recent Technology and Engineering 2019
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• Brand personality in politics: Scale development and validation
  Indian Journal of Marketing 2018
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• Demographics, social media usage, and political engagement in Punjab
  Indian Journal of Marketing 2018 DOI: 10.17010/ijom/2018/v48/i11/137984
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