Ramendra Singh

Employment

• Indian Institute of Management Calcutta Professor of Marketing
  2010 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (71)

• Market shaping triad: how BOP producer firms manage market shaping in resource-constrained environments
  Journal of Marketing Theory and Practice 2025 3 citations DOI: 10.1080/10696679.2025.2489949
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• Entrepreneurial competencies influence subjective well-being of subsistence entrepreneurs: Examining the mediating role of business performance
  Journal of Small Business Management 2024 8 citations DOI: 10.1080/00472778.2024.2358878
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• Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations
  Journal of Marketing Theory and Practice 2024 8 citations DOI: 10.1080/10696679.2023.2291713
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• Customer development-product development dilemmas in startup firms: a qualitative investigation into founder's involvement
  Journal of Research in Marketing and Entrepreneurship 2023 4 citations DOI: 10.1108/JRME-02-2022-0014
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• Wellbeing implications of BoP marketing: a service ecosystem approach
  Journal of Services Marketing 2023 16 citations DOI: 10.1108/JSM-03-2022-0105
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• Voting decision-making of low-income consumers: Literature review and research agenda
  International Journal of Consumer Studies 2023 4 citations DOI: 10.1111/ijcs.12921
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• The Sharing Economy: An Integrated Systematic Review Using TCCM and Bibliometric Analysis
  Vision 2023 14 citations DOI: 10.1177/09722629221142714
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• Special Issue on Sustainability, Ethics and CSR Practices in Post-pandemic Times
  Journal of Human Values 2023 0 citations DOI: 10.1177/09716858231168936
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• Emotions and consumer behaviour: A review and research agenda
  International Journal of Consumer Studies 2023 87 citations DOI: 10.1111/ijcs.12937
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• Base of the pyramid producers’ constraints: An integrated review and research agenda
  Journal of Business Research 2022 25 citations DOI: 10.1016/j.jbusres.2021.11.046
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