Piyush Ranjan

Employment

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Publications (4)

• Conceptualizing and modeling firms’ price image in the business market
  South Asian Journal of Business Studies 2026 DOI: 10.1108/SAJBS-08-2024-0314
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• Performance Effects of Internal Market Orientation and Pricing Capability: The Moderating Role of Firm Innovativeness
  Australasian Marketing Journal 2024 DOI: 10.1177/14413582231155644
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• Different countries, different institutions: how do brand-oriented SMEs leverage branding capabilities to boost export performance?
  International Marketing Review 2024 DOI: 10.1108/IMR-08-2023-0207
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• IT-related resources, digital marketing capabilities and business performance: moderating effects of digital orientation and technological turbulence
  Industrial Management & Data Systems 2023 DOI: 10.1108/IMDS-11-2022-0675
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