Hemanth Kumar S

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Publications (62)

• Emotional branding through interactive visual storytelling: A neuromarketing perspective on Gen Z's engagement with fashion retail brands
  2026 DOI: 10.1201/9781003753445-54
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• The impact of brand and website colours on trust, engagement, and purchase intent in digital branding
  2026 DOI: 10.1201/9781003753445-81
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• Decoding AI-driven personalisation in the post-pandemic tourism: an extended theory of planned behavior model integrating trust, perceived value, perceived risk, actual use, and decision quality
  International Journal of System Assurance Engineering and Management 2026 DOI: 10.1007/s13198-026-03396-5
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• Strategic Competency Development in Indian Tourism
  2025 DOI: 10.4018/979-8-3373-4546-8.ch005
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• Leadership for Digital Transformation
  2025 DOI: 10.4018/979-8-3373-1320-7.ch004
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• Voice and Conversational AI
  2025 DOI: 10.4018/979-8-3373-3897-2.ch006
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• Transforming Retail
  2025 DOI: 10.4018/979-8-3693-9959-0.ch001
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• Marketing in the Digital Age
  2024 DOI: 10.4018/979-8-3693-2346-5.ch013
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• Sustainability by Design: IKEA’s Eco-Friendly Marketing Efforts
  2024 DOI: 10.2991/978-94-6463-374-0_14
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• Marketing in the digital age: Leveraging technology for sustainability
  Utilizing Technology for Sustainable Resource Management Solutions 2024 DOI: 10.4018/979-8-3693-2346-5.ch013
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