Prithwiraj Mukherjee

Employment

• Ahmedabad University Associate Professor
  2022 - Present
• Indian Institute of Management Bangalore Assistant Professor
  2015 - 2022

Education

• ESSEC Business School PhD
  2009 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Silently killing your panelists one email at a time: The true cost of email solicitations
  Journal of the Academy of Marketing Science 2024 2 citations DOI: 10.1007/s11747-023-00992-w
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• Platform exploitation in the sharing economy
  Operations Research Letters 2023 3 citations DOI: 10.1016/j.orl.2022.11.011
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• Did clickbait crack the code on virality?
  Journal of the Academy of Marketing Science 2022 38 citations DOI: 10.1007/s11747-021-00830-x
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• How chilling are network externalities? The role of network structure
  International Journal of Research in Marketing 2014 19 citations DOI: 10.1016/j.ijresmar.2014.09.002
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• Modeling complex decision processes
  2014 0 citations DOI: 10.70675/9b82411cz477az470bz8da8z77088fc4a641
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