Subhojit Sengupta

Employment

• Institute of Management Technology

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Winning BOP consumers’ vote using effective political marketing communications within their social networks
  Journal of Marketing Communications 2023 DOI: 10.1080/13527266.2022.2096098
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• Voting Decision-Making at the Bottom of the Pyramid- A Phenomenological Approach
  Journal of Political Marketing 2023 DOI: 10.1080/15377857.2020.1823933
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• Impact of political marketing strategies on the BOP voters in India
  Marketing Intelligence & Planning 2022 DOI: 10.1108/MIP-01-2022-0042
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• What makes the base of the pyramid susceptible to investment fraud
  Journal of Financial Crime 2020 DOI: 10.1108/JFC-03-2019-0035
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• What makes eWOM viral?
  International Journal of Internet Marketing and Advertising 2017 DOI: 10.1504/IJIMA.2017.087268
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