Varisha Rehman

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Publications (4)

• Losing and grieving: an approach toward understanding the consequences of brand grief and typology of grieving consumers
  Marketing Intelligence & Planning 2024 DOI: 10.1108/MIP-06-2023-0252
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• Drivers to Nurturance: Application and Extension of FWB in India
  Journal of International Food and Agribusiness Marketing 2017 DOI: 10.1080/08974438.2017.1402726
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• Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era
  Global Business Review 2017 DOI: 10.1177/0972150917693139
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• Content Fusion in Traditional and New Media: A Conceptual Study
  Journal of Internet Commerce 2013 DOI: 10.1080/15332861.2013.817865
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