Jitendra Yadav

About

Dr. Jitendra Yadav serves as an Assistant Professor of Marketing at the prestigious Indian Institute of Management (IIM) Bodh Gaya, India, and holds the esteemed position of Academic Editor at PLOS ONE. His diverse and multidisciplinary research interests span consumer behavior, social media analytics, information strategy, IT-enabled services, blockchain business applications, information technology, and operations management. Dr. Yadav has been an active contributor to the academic community for many years, playing key roles as both an author and reviewer. His scholarly excellence has been recognized through accolades such as the CAIS Paul Gray Award for the Most Thought-Provoking Paper. With numerous publications in high-impact academic journals and contributions to several books, his work has left a significant imprint on his fields of expertise. In addition to his academic roles, Dr. Yadav holds editorial positions in several leading journals, including the International Journal of Blockchains and Cryptocurrencies, International Journal of E-Business Research, International Journal of Gaming and Computer-Mediated Simulations, International Journal of E-Adoption, International Journal of Cyber Behavior, Psychology, and Learning, and the International Journal of Technology and Human Interaction. Dr. Yadav's commitment to advancing knowledge and fostering innovation makes him a highly respected figure in academia, particularly in the realms of marketing, information systems, and emerging technologies.

Employment

• Indian Institute of Management, Bodh Gaya Assistant Professor
  2024 - Present
• ICFAI Business School Assistant Professor
  2022 - 2024
• Koneru Lakshmaiah Education Foundation Assistant Professor
  2022 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• Building Net‐Zero Carbon Supply Chains: The Mediating Role of Supplier Collaboration, Motivation, and Capability in Preferential Relationships
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.70646
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• Understanding Generation Z’s adoption of Central Bank Digital Currency (CBDC): A dual-method approach using PLS-SEM, and fsQCA
  Journal of Financial Services Marketing 2026 DOI: 10.1057/s41264-026-00376-5
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• Farmer Producer Organisations as a Resilience Strategy in Rajasthan’s Mustard Farming Under Trade Liberalisation
  The Indian Economic Journal 2025 DOI: 10.1177/00194662251332894
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• Social media as a behavior depolarizer: evidence from Russia–Ukraine conflict
  Information Technology & People 2025 DOI: 10.1108/ITP-12-2022-0972
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• Bibliometric review of telematics-based automobile insurance: Mapping the landscape of research and knowledge
  Accident Analysis & Prevention 2024 DOI: 10.1016/j.aap.2023.107428
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• Digital social engagements and knowledge sharing among sports fans: Role of interaction, identification, and interface
  Technological Forecasting and Social Change 2023 DOI: 10.1016/j.techfore.2023.122792
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• Analysis of barriers for sustainable agro-food supply chain: an interpretive structural modeling and MICMAC approach
  Environment, Development and Sustainability 2023 DOI: 10.1007/s10668-023-03680-5
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• CSR and Blockchain technology: A proposed model for sustainable growth
  2022 Second International Conference on Advanced Technologies in Intelligent Control, Environment, Computing & Communication Engineering (ICATIECE) 2022 DOI: 10.1109/icatiece56365.2022.10047647
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• Exploring the synergy between nano-influencers and sports community: behavior mapping through machine learning
  Information Technology & People 2022 DOI: 10.1108/ITP-03-2021-0219
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• Indian Corporate Governance with Relation to Sarbanes Oxley (SOX) Act: Proposing Business Intelligence (BI) and Blockchain as an Integrated Key Strategy
  The Convergence of Artificial Intelligence and Blockchain Technologies 2022 DOI: 10.1142/9789811225079_0007
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