Joji Alex N

About

A post-graduate in Business (MBA) and Economics (MA), he teaches in the domain of marketing. He has presented papers in Marketing, Education and Strategy in national and international conferences. He is awarded his doctorate in management studies, in the domain of Marketing. He has many publications to his credit in National/International Journals of repute. His present research interest includes brand management, and different aspects of consumer behaviour. He is intensely associated with the training and consultancy wing of the institute and has undertaken various trainings, consultancy and research projects. He has been a Visiting International Scholar at the Western Michigan University, Kalamazoo, USA. He completed the faculty development programme at IIM-Ahmedabad (2005-06), and has more than two decades of post graduate teaching experience.

He is a research guide in Management Studies at the Research centre, Department of Personnel Management, Rajagiri College of Social Sciences, Kalamassery from 14-02-2019 (Affiliated to Mahatma Gandhi University, Kottayam).

Employment

• Rajagiri College of Social Sciences Professor
  1998 - Present

Education

• Kannur University Ph.D
  2006 - 2011
• Shivaji University MBA
  1993 - 1995

Projects & Funding

Projects & funding information is unavailable.

Publications (31)

• From resourcefulness to results: when and how entrepreneurial bricolage enhances firm performance
  Journal of Entrepreneurship in Emerging Economies 2026 DOI: 10.1108/jeee-06-2025-0344
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• An Analysis of Ethical Dilemmas in an MBA Program
  Sage Business Cases. SAGE Publications, Ltd. 2026
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• Does consumer confusion lead to purchase decision delay among customers experiencing pre-purchase cognitive dissonance?
  IIM Ranchi Journal of Management Studies 2026 DOI: 10.1108/IRJMS-09-2024-0101
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• Innovate to Elevate: Examining the Mediating Role of Entrepreneurial Bricolage in the Relationship between Digital Technology Capability and Start-Up Performance
  The Journal of Institute of Public Enterprise 2025
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• Vismay: Adapting a Branding Framework for Success
  Sage Business Cases. SAGE Publications, Ltd. 2025 DOI: 10.4135/9781071960721
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• Continuance Intention of Determinants of Mobile Fintech Payment Services: A study on IT Professional in Kerala
  The IUP Journal of Applied Finance 2024
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• Oralium: Managing Products and Markets for Growth
  Sage Business Cases. SAGE Publications, Ltd. 2024 DOI: 10.4135/9781071924365
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• Impact of flexible Work arrangements on work life balance and employee intention to stay,
  The Indian Journal of Industrial Relations: A Review of Economic and Social Developments,Vol 59.3 (Jan 2024), ISSN 0019-5286 2024
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• Consumer Confusion on Cognitive Dissonance: A Conceptual Framework
  NMIMS MANAGEMENT REVIEW 2024 DOI: 10.1177/09711023241260519
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• The Effect of Voluntary Disclosure Language ad Memory in Social Media Posts on Select Customer Outcomes
  The IUP Journal of Brand Management (2022), Vol 19.1, pp.27-39, ISSN 0972-9097 2022
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