Prateek Khanna

Employment

• IBS, ICFAI University Assistant Professor
  2023 - Present
• Shambhunath Institute of Engineering and Technology Assistant Professor
  2013 - 2023

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Over-the-top (OTT) platforms: a review, synthesis and research directions
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-03-2023-0122
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• Examining the role of saving and safety on the buying behavior: lessons from the Indian consumer's in COVID-19 crisis
  Benchmarking: An International Journal 2023 DOI: 10.1108/BIJ-06-2022-0351
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• Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629211010990
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• Industry 4.0: A Paradigm Shift in Technological Approach for Business Organization and Society
  2022 DOI: 10.1007/978-981-16-8406-7_17
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• Identification of Success Factors for Mirzapur Web Series
  Shanlax International Journal of Management 2020 DOI: 10.34293/management.v8i2.3351
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• The impact of sensory branding on consumer
  VSRD International Journal of Business and Management Research 2013
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• Power of Senses in branding and its impact on consumer
  VSRD International Journal of Business and Management Research 2012
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• Role of Social Media in Marketing
  The Commerce Journal, University of Allahabad. 2011
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• Merger and Acquisition Trend in Indian Banking Industry
  The Commerce Journal, University of Allahabad. 2010
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