JM

Jitendra Mishra

MATS Institute of Management and Entrepreneurship, Devi Ahilya Vishwavidyalaya

Research areas: Business, Management and Accounting · Marketing · Consumer Behavior in Brand Consumption and Identification · Customer Service Quality and Loyalty · Customer churn and segmentation

ORCID iD 0000-0003-2734-9141
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Employment

  • MATS Institute of Management and Entrepreneurship Director

Education

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