GR
Gowhar Rasool
Central University of Jammu, Islamic University of Science and Technology, University of North Carolina
0000-0003-2812-6898
About
I am currently working as Assistant Professor at Central University of Jammu . I am interested in Marketing , Research , Brand Building and Entrepreneurship.
Employment
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Central University of Jammu Assistant Professor
Education
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Islamic University of Science and Technology PhD2012 - Present
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University of North Carolina
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Exploring the interplay between experiential and material product purchases on consumer behavior: a meta-analytic investigation Save
- Word of mouse! What drives consumer voluntarism to write online reviews? Save
- Augmented reality in marketing: a close look at the current landscape and future possibilities Save
- ‘Are online reviews the new shepherd?’ –examining herd behaviour in wearable technology adoption for personal healthcare Save
- Examining the context-specific reasons and adoption of artificial intelligence-based voice assistants: A behavioural reasoning theory approach Save
- Supervisory power and reverse incremental influence: an investigative approach Save
- Voice in Words: A Mixed-Method Approach for Decoding Digital Footprints Using Online Reviews Save
- Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics Save
- Reading between the lines: untwining online user-generated content using sentiment analysis Save
- Investigating power styles and behavioural compliance for effective hospital administration: An application of AHP Save