Ubba Savita, Savita Ubba

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Publications (7)

• Determinants of supermarket participation among fruit and vegetable farmers: Evidence from India using a transaction cost perspective
  Journal of International Food & Agribusiness Marketing 2026 DOI: 10.1080/08974438.2026.2652986
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• What shapes farmers’ perceptions of supermarket retail chains? An exploratory study in India
  British Food Journal 2025 DOI: 10.1108/BFJ-02-2025-0194
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• Effect of Consumer Value Perception on Consumer Purchase Intention: A Case of Private Label Apparels
  Global Business Review 2023 DOI: 10.1177/09721509231166256
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• How are eWOM Credibility and Purchase Intention Inter-Related? A PLS-SEM Analysis
  Purushartha 2023 DOI: 10.21844/16202116107
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• A closer look at farmers’ participation in the supermarket supply chain using bibliometric and content analyses
  Journal of Agribusiness in Developing and Emerging Economies 2022 DOI: 10.1108/JADEE-06-2022-0128
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• Preferences and behaviour toward E-gadgets: A study of consumers in Chandigarh
  Indian Journal of Marketing 2020 DOI: 10.17010/ijom/2020/v50/i5-7/153071
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• Do Franchisor and Franchisee Really Perceive Alike? Evidence from Indian Education Sector
  Global Business Review 2018 DOI: 10.1177/0972150917729935
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