Kritika Nagdev

Employment

• Vivekananda Institute of Professional Studies-Technical Campus Associate Professor
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (18)

• Social Media Strategies for Sustainable Fashion: Engaging Consumers Through Purposeful Branding and Storytelling
  2026 DOI: 10.1007/978-3-032-10212-6_4
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• The Challenges and Promises of People Analytics: A Critical Reappraisal
  Diversity and Inclusion Research 2026 DOI: 10.1007/978-3-032-11922-3_7
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• Leading With Purpose
  2026 DOI: 10.4018/979-8-3373-3356-4.ch007
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• Engaging With AI Influencers in Online Marketing 6.0
  Practical Strategies and Case Studies for Online Marketing 6.0 2025 DOI: 10.4018/979-8-3373-2058-8.ch006
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• Engaging with AI influencers in online marketing 6.0: Paradox of authenticity vs. artificiality
  Practical Strategies and Case Studies for Online Marketing 6 0 2025 DOI: 10.4018/979-8-3373-2058-8.ch006
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• Navigating impact: a systematic review of social entrepreneurship’s journey towards sustainable development
  International Journal of Organizational Analysis 2025 DOI: 10.1108/IJOA-08-2024-4783
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• Extending Intention to Use Toward Postadoption Behavior—Conceptualizing Actual Usage for Information Technology-Enabled Banking Services
  Technology Mind and Behavior 2024 DOI: 10.1037/tmb0000132
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• Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality
  Journal of Promotion Management 2024 DOI: 10.1080/10496491.2024.2318667
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• Role of online health communities in patient compliance: a social support perspective
  Journal of Systems and Information Technology 2024 DOI: 10.1108/JSIT-12-2023-0329
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• Do green banking initiatives lead to competitiveness and improved financial performance? An empirical analysis of Indian banks
  International Journal of Public Sector Performance Management 2022 DOI: 10.1504/IJPSPM.2022.124115
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