Arham Adnan

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Publications (6)

• Consumer lifestyles and ecological behavior: A study of car buyers in India
  Business Strategy and the Environment 2023 DOI: 10.1002/bse.3216
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• Developing a new lifestyle instrument: an analytic hierarchy process-based approach
  International Journal of Business Innovation and Research 2022 DOI: 10.1504/IJBIR.2022.120407
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• Relative effectiveness of celebrity and product match-up for two high consumer involvement situations
  Asia-Pacific Journal of Business Administration 2020 DOI: 10.1108/APJBA-11-2019-0230
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• Lifestyles concepts and ecological behavior: An empirical study in India
  Serbian Journal of Management 2019 DOI: 10.5937/sjm14-16114
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• Development, refinement and validation of a lifestyle instrument in India: A confirmatory factor analytic approach
  International Journal of Business Innovation and Research 2018 DOI: 10.1504/IJBIR.2018.094200
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• Examining the role of consumer lifestyles on ecological behavior among young Indian consumers
  Young Consumers 2017 DOI: 10.1108/YC-05-2017-00699
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