Employment
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Amrita Vishwa Vidyapeetham Associate Professor2010 - Present
Education
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University of Madras Phd/Dr.2007 - 2010
Projects & Funding
Projects & funding information is unavailable.
Publications (18)
- Instagram Motivations Towards Sustainable Fashion Apparel Purchase: Understanding the Dynamics of Consumer Identities and Sustainability Related Psychological and Behavioural Constructs Save
- Influencing Sustainability: The Role of Social Media Influencers in Shaping LOHAS Consumer Behavior in the Sustainable Fashion Industry Save
- Social Media-Enabled Sustainable Communities: A Case of Indian Elected Women Representatives (EWRs) Save
- Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands Save
- The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India Save
- Cricket heroes vs celebrities: Assessing the role of media in framing Indian and Sri Lankan players using a Performance-Character Matrix Save
- Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services Save
- Personalization phenom: User–centric Perspectives towards Recommendation Systems in Indian Video Services Save
- The ‘Social’ in political communication: Social media enabled political discourse, engagement and mobilization in India Save
- Consumer self-engagement with fast moving healthcare brands in india: Ad creativity and attittowards the ad and brand as influencers Save