JM
José Manuel Mas Iglesias
Universidad Complutense de Madrid, ESIC UNIVERSITY, Universidad Carlos III de Madrid, ESIC Universidad
0000-0003-2931-1235
Employment
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Universidad Complutense de Madrid Profesor Ayudante Doctor2025 - Present
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ESIC UNIVERSITY Vice Chancelor for Academic and Faculty Affairs2021 - 2025
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ESIC Universidad Profesor Docente Investigador PDI a tiempo completo2019 - 2025
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ESIC Business and Marketing School Head of the Academic Department2017 - 2021
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ESIC Business & Marketing School Profesor Docente Investigador PDI a tiempo completo2013 - 2021
Education
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Universidad Carlos III de Madrid Doctor en Investigación en Medios de Comunicación? - 2019
Projects & Funding
Projects & funding information is unavailable.
Publications (29)
- Evaluating tourism destination images: Integrating survey, neural responses and artificial intelligence Save
- Generative Artificial Intelligence and the Transformation of the Marketing Function Save
- Local institutions, digital revolution and competitivity: Tracing digital transformation in EU capital cities Save
- The Emotional Battle of The Sexes Game: Psychological Game Theory Applied to the Choice of Tourism Save
- Analysis of the assessment of sexualised communication on Instagram Save
- Emotions in fear communication: A cross‐cultural neuromarketing approach Save
- Exploring the interaction between big data analytics, frugal innovation, and competitive agility: The mediating role of organizational learning Save
- Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study Save
- Influencers y Peers en la comunicación sexualizada en Instragram. Save
- Pricing Powered by Artificial Intelligence: An Assessment Model for the Sustainable Implementation of AI Supported Price Functions Save