Garry Tan Wei Han

Employment

• UCSI University Senior Professor
  2020 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (136)

• Creating Psychological Ownership Through Augmented Reality
  International Journal of Consumer Studies 2026 DOI: 10.1111/ijcs.70245
  +Save
• E-Leadership in the Digital Era: Vitalizing Employees through Workplace Flexibility and Behavior Control
  Technology in Society 2026 DOI: 10.1016/j.techsoc.2026.103540
  +Save
• Influencer Marketing and Sustainable Hospitality: The Roles of Social Power and Influencer–Brand Congruence
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.71312
  +Save
• Speak and shop! Transforming retail experience with AI voice assistants
  Internet Research 2026 DOI: 10.1108/INTR-02-2024-0149
  +Save
• Towards a Better Understanding of Impulsive Buying in Travel Live Streaming: Multi‐Approach Study
  International Journal of Tourism Research 2026 DOI: 10.1002/jtr.70401
  +Save
• When influencers make us feel better: How upward comparison emotions shape well-being?
  Journal of Retailing and Consumer Services 2026 DOI: 10.1016/j.jretconser.2026.104816
  +Save
• Engaging the Margins: A Mixed‐Methods Study of Consumer Co‐Creation Activities in Ethnic Minority Live‐Streaming Commerce
  Journal of Consumer Behaviour 2026 DOI: 10.1002/cb.70111
  +Save
• The influence of streamers’ cultural intelligence on consumer continuance in live commerce
  Asia Pacific Journal of Marketing and Logistics 2026 DOI: 10.1108/APJML-12-2024-1843
  +Save
• How is brand love shaped through virtual event value co-creation and sponsorship? A multi-method approach
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-11-2024-0516
  +Save
• Four decades of IJBM research: thematic evolution and future agenda for digital financial services
  International Journal of Bank Marketing 2026 DOI: 10.1108/IJBM-06-2025-0422
  +Save