Bharath Rajan

Employment

• WeSchool

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (21)

• Responsible stakeholder engagement marketing
  Journal of Business Research 2025 DOI: 10.1016/j.jbusres.2024.115143
  +Save
• Tracing the evolution of the marketing discipline through the lens of theory and Practice: A journal-centric view
  Journal of Business Research 2025 DOI: 10.1016/j.jbusres.2024.115114
  +Save
• Generative AI in Marketing: Promises, Perils, and Public Policy Implications
  Journal of Public Policy & Marketing 2025 DOI: 10.1177/07439156241286499
  +Save
• Relating the dark side of new‐age technologies and customer technostress
  Psychology & Marketing 2022 DOI: 10.1002/mar.21738
  +Save
• Creating and Managing Value in Indian Management Education
  Journal of Creating Value 2022 DOI: 10.1177/23949643221118153
  +Save
• Management Skills and Growth Strategies in a Post-Pandemic World
  Transnational Marketing Journal 2021 DOI: 10.33182/tmj.v9i2.1588
  +Save
• Customer Lifetime Value: What, How, and Why
  The Routledge Companion to Strategic Marketing 2021
  +Save
• Understanding firm survival in a global crisis
  International Marketing Review 2021 DOI: 10.1108/IMR-05-2021-0175
  +Save
• Customer engagement in service
  Journal of the Academy of Marketing Science 2019 DOI: 10.1007/s11747-017-0565-2
  +Save
• Understanding the role of artificial intelligence in personalized engagement marketing
  California Management Review 2019 DOI: 10.1177/0008125619859317
  +Save