MD. SHAMS MUKHTAR

Employment

• NSB Academy ASSISTANT PROFESSOR
  2025 - Present
• Institute of Public Enterprise IPE-NRF Fellow
  2023 - Present
• FUTURE RETAIL GROUP Assistant Department Mananger
  2019 - 2019
• Maruti Suzuki India Ltd MARKETING
  2018 - 2018
• India Tobacco Company Limited (I.T.C., India) Management Trainee
  2018 - 2018

Education

• Indian Institute of Management Visakhapatnam Faculty Development Program (FDP), on Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro
  2023 - 2023
• National Institute of Technology Warangal Online Short-Term Course on Artificial Intelligence
  2023 - 2023
• NIT Patna FDP
  2023 - 2023
• IIT@MIT Digital Marketing Course (Short Term)
  2023 - 2023
• Vellore Institute of Technology, Chennai Faculty Development Programme (FDP) on Open-Source Software Tools for Research
  2023 - 2023
• Central University of Tamil Nadu Ph.D. Research Scholar
  2022 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Perceived Environmental Effort and Sustainable Last-mile Delivery: Examining Their Effects on Green Purchasing Attitudes and Willingness to Pay a Premium
  Asian Journal of Economics, Business and Accounting 2026 DOI: 10.9734/ajeba/2026/v26i72324
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• Impact of E-commerce on Online Purchase Intentions Among Banking Professionals: Mediating Role of Personal Factors
  BIMTECH Business Perspectives 2025 DOI: 10.1177/25819542251322311
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• Impact of COVID-19 on the Livelihoods, Health, Well-being and Pay Disparity of Women Workers in Unorganised Sector in India
  The Indian Economic Journal 2024 DOI: 10.1177/00194662241299080
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• EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR AND LOYALTY
  International Journal of Research -GRANTHAALAYAH 2023 DOI: 10.29121/granthaalayah.v11.i9.2023.5308
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• Consumer Preferences and Responses to Digital Marketing Strategies: A Study on Buying Behavior and Loyalty
  INNOVATIVE TEACHING AND RESEARCH PRACTICES IN HIGHER EDUCATION INSTITUTIONS FOR SUSTAINABLE DEVELOPMENT 2023
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• The Implication of Social Media on the Consumer Decision Making Process and Consequences for Tourism Marketing
  Holistic Tourist Destinations and Inseparable Hospitality 2023
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• SOCIAL MEDIA RELEVANCE FOR BUSINESS, MARKETING AND PREFERENCES FOR CUSTOMERS
  MANAGER – THE BRITISH JOURNAL OF ADMINISTRATIVE MANAGEMENT, ABDC 2023
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• Health hazard and occupational safety challenges for Unorganized sector workers in India
  Journal of Contemporary Issues in Business and Government, ABDC "C" 2021 DOI: doi 10.47750/cibg.2021.27.01.002
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• Impact of Social Media Branding for Business and Consumer Preference
  Our Heritage 2020
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