ARUN KUMAR KAUSHIK
Indian Institute of Management Amritsar, Indian Institute of Technology Roorkee, Gurukula Kangri vishwavidyalaya
0000-0003-3023-0483
About
Dr. Arun K. Kaushik serves as an Associate Professor of Marketing at the Indian Institute of Management (IIM) Amritsar. He currently leads the Doctoral Programs and oversees the Marketing & Communication area at the institution. With close to fifteen years of experience spanning academia, research, and corporate environments, he has demonstrated expertise in various facets of Marketing.
Dr. Kaushik earned his Doctorate as a full-time UGC-sponsored research scholar from the Indian Institute of Technology (IIT) Roorkee, India. His doctoral research focused on 'Consumer Innovativeness' and 'Self-Service Technologies' under the guidance of Prof. Zillur Rahman. His research interests encompass Marketing, Consumer Behavior, Service Innovation, Innovation Adoption, and Destination Branding.
Throughout his career, Dr. Kaushik has developed, proposed, and delivered courses in Marketing and related disciplines. These include Advanced Marketing Research, Sales and Distribution Management, and Product and Brand Management. He has contributed significantly to academia through publications in esteemed indexed journals and authored Marketing Research (McGraw Hill) and Sales and Distribution Management (Wiley) textbooks.
In addition to his academic pursuits, Dr. Kaushik is actively engaged in scholarly activities. He has chaired sessions and participated in conferences such as the Global Brand Conference (UK and Germany), the PAN World Management Conference, and the PAN IIT Conference. Furthermore, he serves as a reviewer for reputable journals like the European Journal of Marketing, Tourism Management, and Journal of Retailing and Consumer Services. His multifaceted involvement underscores his commitment to advancing knowledge and scholarship in the field of Marketing.
Employment
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Indian Institute of Management Amritsar2017 - Present
Education
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Indian Institute of Technology Roorkee Ph. D.2013 - 2016
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Gurukula Kangri vishwavidyalaya MBA2005 - 2007
Projects & Funding
Projects & funding information is unavailable.
Publications (19)
- Customer-to-Customer Value Co-creation in Healthcare: Understanding Social Capital, Sense of Belongingness and Well-being in Virtual Community Save
- Green drives: Understanding how environmental propensity, range and technological anxiety shape electric vehicle adoption intentions Save
- A Comparative Analysis of Covariance-based, Consistent and Partial Least Squares Structural Equation Modelling for Examining Customer Loyalty in the Indian Hotel Industry Save
- A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response Save
- Does corporate sustainability performance affect sales performance? Empirical evidence from Indian firms Save
- Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models Save
- Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty Save
- Modeling the Indian households' intention to adopt the solar net metering system Save
- Examining the Antecedents and Consequences of Customers’ Trust Toward Mobile Retail Apps in India Save
- Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions Save