Dr. Harpreet Kaur

Employment

• Christ University ASSISTANT PROFESSOR
  2021 - Present
• Manipal Academy of Higher Education Assistant Professor
  2019 - 2021
• Lovely Professional University Assistant Professor
  2018 - 2019

Education

• GURU NANAK DEV UNIVERISITY RESEARCHER
  2012 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• CBDCs in a High-Evasion Economy
  2025 DOI: 10.4018/979-8-3373-3725-8.ch008
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• The Dark Side of Personalisation
  2025 DOI: 10.4018/979-8-3373-2111-0.ch015
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• Navigating the Filter Bubble
  2025 DOI: 10.4018/979-8-3693-9122-8.ch023
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• Beyond the Bottom Line: An Impact of CO2 Emissions and R&D on Corporate Sustainability in India
  2025 DOI: 10.1007/978-981-96-0843-0_16
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• Greening the Portfolio: Investor Insights into Sustainable Development Opportunities in India
  2025 DOI: 10.1007/978-981-96-6495-5_13
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• Creating a sustainable future: insights into brand marketing in the luxury fashion industry
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2328391
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• Insights Into Financial Contagion: A Bibliometric Study
  FIIB Business Review 2023 DOI: 10.1177/23197145221150956
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• Demographic influences on consumer decisions in the banking sector: evidence from India
  Journal of Financial Services Marketing 2019 DOI: 10.1057/s41264-019-00067-4
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• Exploring the bank selection criteria in India: scale development and validation
  International Journal of Bank Marketing 2019 DOI: 10.1108/ijbm-09-2017-0199
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• The Driving Forces Behind Customer Retention in a Digitized World: Evidence from India (A Partial Least Squares Approach)
  Advances in Theory and Practice of Emerging Markets 2018 DOI: 10.1007/978-3-319-78378-9_1
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