P
Peerzada Munaqib
Also known as: Peerzada Munaqib
Akal University, University of Kashmir
0000-0003-3049-0752
Employment
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Akal University Assistant Professor2025 - Present
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University of Kashmir Guest Lecturer2020 - 2021
Education
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University of Kashmir P.hd/Research Scholar2021 - 2025
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University of Kashmir IMBA2013 - 2018
Projects & Funding
Projects & funding information is unavailable.
Publications (7)
- Decoding organic food choices: exploring brand identification, credibility, ambiguity tolerance in shaping consumer attitudes and intentions using SEM and fsQCA Save
- Enhancing employability through higher education: a bibliometric analysis Save
- A multi-criteria decision model for enhancing green business and marketing strategies: insights from Pythagorean fuzzy-AHP Save
- Unlocking Dynamics of Trust in Mobile Banking: A Study of Rural Consumers in India Save
- The organic path to holistic wellbeing: exploring the role of consumer self-Advocacy, perceived ease of access and perceived health benefits on organic food consumption Save
- Antecedents of consumer purchase intention and behavior towards organic food: the moderating role of willingness to pay premium Save
- Understanding Millennials and Gen Z's organic food buying intentions: A mediation and segmentation study Save