G Madhumita

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Publications (10)

• Investigation of over the counter (OTC) pharmaceutical brands preferred by new age Indian women
  Test Engineering and Management 2020
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• Smart grid – introduction, advantages and implementation status in India with a focus on Tamil Nadu: A systematic review.
  International Journal of Advanced Science and Technology 2020
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• Collision of social network sites among college students academic performance
  International Journal of Recent Technology and Engineering 2019
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• Homogeneity & analysis of variance: substantiation among women professional purchase decision of facial cream brands
  International Journal of Engineering and Advanced Technology 2019 DOI: 10.35940/ijeat.F8723.088619
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• Social media effect on students academic performance based on their usage
  International Journal of Scientific and Technology Research 2019
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• Vital factors influencing purchase of over the counter (Otc) medicines: Brand experiences of gen x and new age Indian women
  Research Journal of Pharmacy and Technology 2019 DOI: 10.5958/0974-360X.2019.00448.7
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• Prognostic analysis of purchase experience of women professional towards facial cream brands
  Journal of Advanced Research in Dynamical and Control Systems 2018
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• Imperative variables, discriminating the influence of dermatologist towards the usage of facial cream brands
  Man in India 2017
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• Viability of using factor analysis to investigate the impact on purchase experience with facial creams among women professionals
  International Journal of Applied Business and Economic Research 2017
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• Exuberance due to celebrity endorsement on brands: A product categorical study
  Indian Journal of Science and Technology 2016 DOI: 10.17485/ijst/2016/v9i32/98664
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