Kirti Sharma

Employment

• Chandigarh University Asssitant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• A Comprehensive Survey on Ecotourism Development in Jammu & Kashmir
  2024 DOI: 10.2991/978-94-6463-437-2_12
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• Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies
  Advances in Digital Marketing in the Era of Artificial Intelligence Case Studies and Data Analysis for Business Problem Solving 2024 DOI: 10.1201/9781003450443-4
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• The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i5.1244
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• It's too friendly!!: Acceptance of social media platforms in the virtual world
  Exploring Business Ecosystems and Innovation Capacity Building in Global Economics 2023 DOI: 10.4018/978-1-6684-6766-4.ch011
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• Location-based green banking initiatives: A review in HDFC and ICICI Banks of India
  Enhancing Customer Engagement Through Location Based Marketing 2023 DOI: 10.4018/978-1-6684-8177-6.ch014
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• Shifting practices for a stronger tomorrow: Towards social media platforms
  Blockchain the Chain for the Changing Marketing Sphere 2023
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• Can Perceived Ease of Use Improve M-Commerce Adoption?: Role of Mobile Network Service Quality
  International Journal of Online Marketing (IJOM) 2022
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• Delineate omnichannel retailer and consumer engagement on social networks
  Empirical Research for Futuristic e-commerce systems: foundations and applications 2022
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• Delineate omnichannel retailer and consumer engagement on social networks
  Empirical Research for Futuristic E Commerce Systems Foundations and Applications 2022 DOI: 10.4018/978-1-6684-4969-1.ch015
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• I am here to stay: Customer and employee engagement in an m-commerce world
  Critical Issues on Changing Dynamics in Employee Relations and Workforce Diversity 2021 DOI: 10.4018/978-1-7998-3515-8.ch008
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