RR

Rupa Rathee

Deenbandhu Chhotu Ram University of Science and Technology, Hindu Institute of Management, Symbiosis Society, Guru Jambheshwar University of Science & Technology

ORCID iD 0000-0003-3102-1413
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Employment

  • Deenbandhu Chhotu Ram University of Science and Technology Assistant Professor
    2008 - Present
  • Hindu Institute of Management Senior Lecturer
    2002 - 2008

Education

  • Symbiosis Society PGDHRM
    ? - 2015
  • Guru Jambheshwar University of Science & Technology MBA
    ? - 2000

Projects & Funding

Projects & funding information is unavailable.

Publications (55)

  • Embracing Industry 5.0
    Impacts of Generative AI on the Future of Research and Education 2024 DOI: 10.4018/979-8-3693-0884-4.ch015
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  • Impact of YouTube as a Social Media Marketing Tool
    Pensee Journal 2021
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  • Influence of e-HRM Practices on Employees’ Satisfaction Level
    Pensee Journal 2021
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  • A study on employee perception about the use of e-hrm in it
    SCMS Journal of Indian Management 2021
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  • Pleasant aromatic experiences through use of scent marketing
    International Journal of Technology Transfer and Commercialisation 2021 DOI: 10.1504/ijttc.2021.10042477
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  • Comparison of Service Value Chain in Top Higher Education Institutions and Others
    SSRN 2020
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  • The Use of Social Networking Sites As an E-recruitment Tool
    Dogo Rangsang Research Journal 2020
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  • Influence of Music on Consumer Behavior: An Experimental Study
    Abhigyan 2020
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  • Making Customers Happy Through Experiential Marketing
    ICTACT Journal of Management Studies 2020
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  • Role Colour Plays in Influencing Consumer Behaviour
    International Research Journal of Business Studies 2020
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