JJ
Jegan Jayapal
Rajagiri College of Social Sciences (Autonomous), Woxsen School of Business, National Institute of Technology Tiruchirappalli, Gnanam School of Business, Hallmark Business School, Hindustan University
0000-0003-3145-2707
Employment
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Rajagiri College of Social Sciences (Autonomous) Assistant Professor2023 - Present
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Woxsen School of Business Assistant Professor2022 - 2023
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Hallmark Business School Visiting Faculty2021 - 2022
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Computer Age Management Services Pvt Ltd, Business Analyst2017 - 2018
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Fhyzics Business Consultants Pvt Ltd, Business Consultant2016 - 2017
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HDFC Bank Ltd Personal Banker2015 - 2016
Education
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National Institute of Technology Tiruchirappalli PhD (Doctor of Philosophy)2018 - 2022
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Gnanam School of Business M.B.A (Master of Business Administration)2013 - 2015
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Hindustan University Bachelor of Engineering2008 - 2012
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University Grants Commission J.R.F & NET (Management Studies)
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Forced Attention, Fragile Loyalty: Inside the Impact of Non-Skippable Advertising on YouTube Save
- Click, crave, repeat: How gratification fuels premium pricing in quick commerce Save
- Viewer’s response towards brand placements credibility in reality shows: does brand image matter? Save
- Unveiling the Impact of AI-Driven Personalization on Customer Loyalty in Online Shopping: The Moderating Effects of Privacy Concerns Save
- Sustainable Pathways: Public Policy and Women’s Entrepreneurship Save
- How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender Save
- Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic: a pragmatic view Save
- Does pickup service quality explain buy online pickup in-store service user's citizenship behavior? Moderating role of product categories and gender Save
- Examining the Influence of Endorser Credibility on Brand Placements in Reality Shows through Placement Appeal: Emotional Vs Rational Appeal Save
- Brand Placements: An Exemplary Integration in Reality Shows Save