0000-0003-3203-2966 About
Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication from University of the Punjab. He is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Pakistan. Dr. Yousaf is trained in quantitative research. He does research in media effects, public opinion & advocacy journalism. He has published in SSCI & Scopus journals such as Vaccines, Psychology Research and Behavior Management, Global Media and China, Media Watch, Information discovery and delivery, etc.,
Employment
-
University of Gujrat Associate Professor2025 - Present
-
University of Gujrat Assistant Professor2019 - 2025
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (27)
- Exploring human resource capabilities and organizational culture for sustainable competitive advantage Save
- Faith, family, and the frontline: Integrating religious and cultural narratives in polio communication strategies in Pakistan Save
- Decoding the Impact of Digital Media on Climate Health and Smog Solutions in Pakistan: Adherent Health Behaviors and Mediating Factors Save
- Media, Disasters, and the Global South: Comparing Global North and South Media Framing on Pakistan’s 2022 Floods Save
- Exploring Implications of Risk Communication Strategies in Diminishing Adversities of Misinformation and Disinformation Against Hepatitis Vaccination in Global South Save
- Verging war between two atomic nations: Delineating coverage of India–Pakistan water dispute in global press Save
- Empowering farmers through science communication: A framework for pesticide risk awareness and adoption Save
- Reconfiguring Patriarchal Paradigms: The Women March and Its Role in Reshaping Gender Norms and Feminist Activism Save
- Investigating the Psychological, Social, Cultural, and Religious Predictors of COVID-19 Vaccine Uptake Intention in Digital Age: A Media Dependency Theory Perspective Save
- Assessing How Risk Communication Surveillance Prompts COVID-19 Vaccine Acceptance Among Internet Users by Applying the Situational Theory of Problem Solving: Cross-Sectional Study Save