DK
Dr.Benu Kesar
Symbiosis International (Deemed University), Narsee Monjee Institute of Management Studies
0000-0003-3207-5528
About
Benu Kesar is a Research Scholar at Symbiosis Centre for Information Technology, Symbiosis International (Deemed University) Pune,India.
Employment
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Symbiosis International (Deemed University) Research Scholar2023 - Present
Education
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Narsee Monjee Institute of Management Studies MBA2021 - 2023
Projects & Funding
Projects & funding information is unavailable.
Publications (19)
- The Neuroscience of Digital Influence and the Emotional and Cognitive Drivers in Social Media Marketing Through Subconscious Persuasion Theory Save
- From Social Capital to Economic Agency Through a Self-Efficacy Perspective on Women's Entrepreneurship Save
- The Adaptive Social Media for Information Technology Collaboration (ASMIT) Framework: An Integrated Model for Secure, Inclusive, and AI-Enhanced IT Project Management Save
- From Paragraphs to Pixels: A Sociolinguistic Analysis of Generational Communication on Social Media Save
- From Social Capital to Economic Agency Through a Self- Efficacy Perspective on Women’s Entrepreneurship Save
- My Shop, My Agency: Self-Efficacy Enhancement and Women's Entrepreneurial Empowerment Through Social Commerce Platforms Save
- The Algorithm has No Gender, but its Outcomes Do: Platform Capitalism, Structural Bias, and Women's Digital Entrepreneurship Save
- The Neuroscience of Digital Influence and the Emotional and Cognitive Drivers in Social Media Marketing Through Subconscious Persuasion Theory Save
- Impact of social media adoption on stakeholder engagement and trust Save
- Social Media as a Field of Power, Habitus, Capital, and Intergenerational Digital Practices Save