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Dr. Mohd Azhar

New Delhi Institute of Management, Woxsen School of Business, Aligarh Muslim University, Maulana Azad National Urdu University

ORCID iD 0000-0003-3222-5565
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About

Dr. Mohd Azhar is an accomplished academic and researcher, currently serving as Assistant Professor of Marketing at the Department of Marketing, New Delhi Institute of Management, New Delhi, India. He is also working as a Research Fellow at INTI International University, Malaysia. Previously, he was associated with the School of Business, Woxsen University, Hyderabad, India. With a strong interdisciplinary background—Ph.D. (Marketing), M.Phil. (Marketing), MBA (Marketing), MA (Economics), and Post Graduate Diploma (Travel and Tourism)—he has acquired an academic career defined by depth, rigor, and relevance. He is a recipient of prestigious fellowships, including UGC-JRF and UGC-MANF, and has cleared the UGC-NET across Management, Commerce, and Economics disciplines.

Dr. Azhar has published extensively in high-impact journals indexed in Scopus (Q1/Q2), ABDC (A/B/C), ABS, and SSCI, such as Journal of Consumer Behaviour, Journal of Consumer Marketing, International Journal of Consumer Studies, Journal of Bank Marketing, Journal of Vacation Marketing, Electronic Commerce Research, and Tourism Recreation Research. His research spans consumer behaviour, social media marketing, brand equity, sustainability, tourism, and hospitality, with several of his works featured in the WHO’s COVID-19 global literature database.

He currently serves on the editorial boards of Discover Global Society (Scopus) and Humanities and Social Sciences Communications (Scopus-Q1), Springer Nature, while also contributing as a reviewer for leading journals, including International Journal of Contemporary Hospitality Management, Management Decision, Journal of Hospitality and Tourism Insights, British Food Journal, among others.

In the classroom, Dr. Azhar emphasizes experiential and applied learning, integrating case studies, simulations, and live projects to connect theory with practice. He also supervises MBA/BBA dissertations and contributes actively to curriculum and research committees.

He is open to scholarly collaborations and academic partnerships. Feel free to connect or reach out at [email protected]

Employment

  • New Delhi Institute of Management Assistant Professor
    2025 - Present
  • Woxsen School of Business Assistant Professor
    2023 - 2025
  • Aligarh Muslim University Senior Research Fellow
    2020 - 2023
  • Aligarh Muslim University Junior Research Fellow
    2018 - 2020

Education

  • Aligarh Muslim University Ph.D.
    2018 - 2023
  • Maulana Azad National Urdu University M.Phil.
    2013 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (47)