asad rehman

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Publications (2)

• Influence of income and occupation on consumers’ susceptibility to reference group demands on brand choice decisions
  International Review of Management and Marketing 2016
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• Attitude of muslims and non-muslims towards islamic banking - An exploratory study in India
  Contemporary Studies in Economic and Financial Analysis 2014 DOI: 10.1108/S1569-3759(2014)0000095017
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