Deepak Ramanan V
Indian Institute of Management Bodh Gaya, Amrita Vishwa Vidyapeetham, National Institute of Technology Tiruchirappalli, Sathyabama Institute of Science and Technology, Christ University
0000-0003-3245-2522
About
Dr. Deepak Ramanan V is an assistant professor in the marketing area at the Indian Institute of Management, Bodh Gaya. He worked as an assistant professor previously at the Amrita School of Business, Coimbatore, Amrita Vishwa Vidyapeetham. Prior to that, with the School of Business and Management, Christ University (Central Campus). As a full-time Ph.D. scholar in the Department of Management Studies, National Institute of Technology, Tiruchirappalli, he worked under the able guidance of Dr. N. Thamaraiselvan, professor of marketing, DoMs, National Institute of Technology, Tiruchirappalli.
He has completed his B.Tech. in Biotechnology Engineering from the School of Bio and Chemical Engineering, Sathyabama Institute of Science and Technology, in Chennai. He is an MBA graduate in the marketing and operations discipline from Thiagarajar School of Management, Madurai Kamaraj University, Madurai. He is a Six Sigma Green Belt-certified management professional.
As a sales and marketing intern, he has industrial experience working with the FMCG giant in India, Britannia Industries. He has twice qualified for the National Eligibility Test (Lectureship) in management studies.
He has been an ardent follower of scholarly retail and consumer behavior studies publications. His broad area of research interest is omnichannel retailing, technology-mediated marketing, and integrated marketing communication. He is investigating and writing various manuscripts on value co-creation and customer engagement behaviors among omnichannel shoppers.
Employment
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Indian Institute of Management Bodh Gaya Assitant Professor2026 - Present
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Amrita Vishwa Vidyapeetham Assistant Professor of Marketing2024 - 2026
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Christ University Assistant Professor in Marketing2023 - 2024
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National Institute of Technology Tiruchirappalli Doctoral Scholar-Marketing Area2020 - 2023
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Britannia Industries Ltd Intern2019 - 2019
Education
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National Institute of Technology Tiruchirappalli Doctor of Philosophy2020 - 2023
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Sathyabama Institute of Science and Technology Bachelor of Technology2014 - 2018
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Does robotic service quality determine robotic restaurant diners’ engagement behaviors? Role of customer engagement and attachment to the restaurant Save
- The future of dining: How robots shape diners’ price insensitivity, competitive resistance and word-of-mouth behaviors? Role of psychological ownership and alternative attractiveness Save
- Unveiling metaverse sentiments using machine learning approaches Save
- Does integrated store service quality determine omnichannel customer lifetime value? Role of commitment, relationship proneness, and relationship program receptiveness Save
- Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors?: role of memorable shopping experiences, store attachment, and relationship strength Save
- Does service journey quality explain omnichannel shoppers' online engagement behaviors? The role of customer-store identification and gratitude toward the store Save
- Does pickup service quality explain BOPIS users' store relationship performance? The moderating role of users' service experience consciousness Save
- How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender Save
- Does integrated store service quality stimulate omnichannel shoppers' augmenting, co-developing, influencing and mobilizing behaviors? Moderating role of perceived relationship investment Save
- How integrated store-service quality promotes omnichannel shoppers’ word-of-mouth behaviors: the moderating role of perceived relationship investment and the shopper’s perceived value Save