senthilmurugan paramasivan

Employment

• Christ University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• SUSTAINABLE CHOICES, GENERATIONAL VOICES: UNRAVELING THE GREEN BUYING BEHAVIOR OF MILLENNIALS AND ZOOMERS USING THE THEORY OF PLANNED BEHAVIOR
  Journal of Environmental Science and Sustainable Development 2026 DOI: 10.7454/jessd.v9i1.1413
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• Environmentally Sustainable Event Management for Industry Innovations and Growth
  Prioritizing Environmental Sustainability in Local Industrial Systems 2026 DOI: 10.4018/979-8-3373-6435-3.ch007
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• Impact of Content-Driven Online Sensory Marketing on Customers Food-Buying Intentions
  Technological Innovations in the Food Service Industry 2024 DOI: 10.4018/979-8-3693-7683-6.ch009
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• The Influence of Environmentally Mindful Marketing Tactics on the Perceptual Framework and Predispositions of Generation Z Shoppers in the Indian App
  Driving Green Marketing in Fashion and Retail 2024 DOI: 10.4018/979-8-3693-3049-4.ch008
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• Best Practices and Navigating the Effects of Open Access Journals in Scholastic Publication
  Handbook of Research on the Global View of Open Access and Scholarly Communications 2022 DOI: 10.4018/978-1-7998-9805-4.ch013
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• A Study On The Weak Form Efficiency Of Metals & Mining Sector In Bse
  Natural Volatiles and Essential Oils 2021
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• Indian consumers animosity level on Chinese products and services– impact of post galwan stand off
  Journal of Contemporary Issues in Business and Government 2021 DOI: 10.47750/cibg.2021.27.03.141
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• A Study on Technical Analysis Using Candlestick Pattern of Selected Large Cap Stocks Listed in National Stock Exchange (NSE), India with Reference to Steel Sector
  GSI Journals Serie B: Advancements in Business and Economics 2021
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• The Effect of Organizational Cynicism on Employee Performance : Testing the Affective, Coginitive and Behavioural dimensions
  JOURNAL OF CONTEMPORARY ISSUES IN BUSINESS AND GOVERNMENT 2021
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• A study on the weak form efficiency of metals & mining sector in bse
  Natural Volatiles and Essential Oils 2021
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