SP

Sayak Pal

Manipal Academy of Higher Education, St. Xavier's University Kolkata, Symbiosis International University, Sikkim Manipal University, Institute of Engineering and Management

ORCID iD 0000-0003-3342-1883
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About

Dr Sayak Pal is an Associate Professor at the Manipal Institute of Liberal Arts, Humanities and Social Sciences, Manipal Academy of Higher Education (MAHE), Bengaluru, India. He holds a PhD in Media and Communication from Symbiosis International (Deemed University), Pune; a Postgraduate Diploma in Management (PGDM) from the Institute of Engineering and Management, Kolkata; and a Master's degree in Mass Communication and Journalism. He has also qualified the UGC-NET in Journalism and Mass Communication.

With a rich academic and professional background, Dr Pal has previously served at institutions including St. Xavier's University, Kolkata; Adamas University, Kolkata; NSHM Knowledge Campus, Kolkata; Ramoji Krian Universe, Hyderabad; Symbiosis School of Media and Communication, Bengaluru; and Amity University, Kolkata. He also gained valuable industry experience, accumulating nearly four years of professional exposure before transitioning fully into academia.

An avid researcher, Dr Pal has published in reputed SCOPUS-, Web of Science (WoS)-, and UGC-CARE-indexed journals. His scholarly contributions also include book chapters published by leading international publishers, such as Springer, Routledge, and Taylor & Francis, as well as numerous articles in peer-reviewed journals. Additionally, he has edited ten academic books, which are available through platforms such as Google Books, Amazon, and Flipkart. His research interests encompass advertising, strategic and sustainable communication, consumer psychology, media economics, and emerging trends in the communication landscape.

Employment

  • Manipal Academy of Higher Education Associate Professor
    2026 - Present
  • St. Xavier's University Kolkata Assistant Professor
    2025 - 2026

Education

  • Symbiosis International University Doctor of Philosophy (PhD)
    2019 - 2024
  • Sikkim Manipal University M.A in Journalism and Mass Communication
    2012 - 2013
  • Institute of Engineering and Management Post Graduate Diploma in Management
    2010 - 2012
  • University of Calcutta B. A (H) in Journalism and Mass Communication
    ? - 2010

Projects & Funding

Projects & funding information is unavailable.

Publications (12)