SG
Sahil Gupta
Sparsh Global Business School, Jaipuria School of Business, Kurukshetra University, Chitkara University, Chandigarh University
0000-0003-3342-5382
Employment
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Sparsh Global Business School Assistant Dean Research2025 - Present
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Jaipuria School of Business Associate Professor2022 - 2025
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Chandigarh University Associate Professor2022 - 2022
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IMS University Course Capmus: Ghaziabad Associate Professor2021 - 2021
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IMS University Course Capmus Assistant Proffesor2019 - 2021
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Chitkara University Chitkara Business School Assistant Proffesor2014 - 2019
Education
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Kurukshetra University B.Tech2007 - 2011
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Chitkara University MBA
Projects & Funding
Projects & funding information is unavailable.
Publications (45)
- Investigating how LGBTQIA+ influencers build authenticity and affirm identities through intimate self-disclosures Save
- Collaborative Innovation in Fintech-Engaging Customers in Co-Creation Save
- Collaborative innovation in fintech-engaging customers in co-creation Save
- Exploring Generation Z’s brand experience drivers: a paradigm shift for food delivery platform Save
- Reactions towards online advertisements for millennials: a fuzzy AHP approach Save
- Marketing and Gamification Save
- Digital transformation, online advertising, and consumer behaviour Save
- Harnessing brand authenticity to promote prosocial service behavior Save
- Exploring the link between creative tourist experiences and intentions among Gen Z: a sequential mediation modeling approach in creative tourism Save
- ONLINE ADVERTISING AND PURCHASE INTENTION: THEMATIC, SENTIMENT AND FRAMEWORK ANALYSIS USING NVIVO Save