BHASWATI JANA

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Publications (8)

• EFFECT OF ELECTRONIC WORD OF MOUTH COMMUNICATION ON CUSTOMER LOYALTY AND PURCHASE DECISION IN QUICK COMMERCE BUSINESS – AN EXPLORATORY STUDY
  Journal of Content, Community and Communication 2024 DOI: 10.31620/JCCC.12.24/11
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• An empirical investigation on the effect of applying artificial intelligence tools in human resource analytics
  Disruptive Artificial Intelligence and Sustainable Human Resource Management: Impacts and Innovations - The Future of HR 2023
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• AN EMPIRICAL INVESTIGATION INTO WHY STARTUPS RESIST USE OF DIGITAL MARKETING
  Journal of Content, Community and Communication 2022 DOI: 10.31620/JCCC.06.22/06
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• Analyzing the impact of supply chain innovation as a mediator for healthcare firms' performance
  Materials Today: Proceedings 2022 DOI: 10.1016/j.matpr.2021.10.173
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• Discussing the present, past, and future of Machine learning techniques in livestock farming: A systematic literature review
  2022 International Conference on Machine Learning, Big Data, Cloud and Parallel Computing, COM-IT-CON 2022 2022 DOI: 10.1109/COM-IT-CON54601.2022.9850749
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• Fingertips: how women entrepreneurs are reshaping the beauty and wellness business in India
  Emerald Emerging Markets Case Studies 2022 DOI: 10.1108/EEMCS-09-2021-0320
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• Impact of blockchain technology adoption in performance of supply chain
  Blockchain Driven Supply Chains and Enterprise Information Systems 2022 DOI: 10.1007/978-3-030-96154-1_1
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• Role and impact of big data analytics determinants in improving supply chain agility
  Big Data: A Road Map for Successful Digital Marketing 2022 DOI: 10.1515/9783110733716-012
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