Ruhi Sethi

Employment

• Amity University Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Trust Factors in Recommendation Systems: Systematic Review Using SPAR-4-SLR with Bibliometric and ADO Analysis
  2025 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE) 2025 DOI: 10.1109/iccike67021.2025.11318300
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• Prioritizion of Digital Influencers Attractiveness Influencing Consumer Purchase Intention Using AHP
  Proceedings of 3rd IEEE International Conference on Computational Intelligence and Knowledge Economy Iccike 2023 2023 DOI: 10.1109/ICCIKE58312.2023.10131125
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• Taking Remote video production to the next level of broadcasting
  2022 13th International Conference on Computing Communication and Networking Technologies, ICCCNT 2022 2022 DOI: 10.1109/ICCCNT54827.2022.9984309
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• Influencer review effect on customer purchase intention: An extension of TAM
  International Journal of e-Business Research 2021 DOI: 10.4018/IJEBR.2021010101
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• The effect of web communications on customer purchase through online expert reviews and third party website recommendations with credibility as a mediator
  International Journal of Scientific and Technology Research 2020
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• The embracing of travel blogosphere: A reader’s perception model
  Indian Journal of Economics and Business 2019
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• Nykaa.com:Influencing Customers' through Social Persuasion Marketing
  Jaipuria International Journal of Management Research 2018 DOI: 10.22552/jijmr/2018/v4/i1/170911
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