Jagrook Dawra

Employment

• Indian Institute of Management Raipur Professor
  2014 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Webrooming and showrooming behaviors: the role of regulatory focus and sensory preferences in omnichannel consumer journeys
  Journal of Research in Interactive Marketing 2026 DOI: 10.1108/JRIM-12-2024-0588
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• Maximization, internal reference price and consumers' response to promotions
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-02-2022-0073
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• Deliberation does not make the attraction effect disappear: The role of induced cognitive reflection
  Journal of Business Research 2023 DOI: 10.1016/j.jbusres.2022.113335
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• The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
  Journal of Business Research 2022 DOI: 10.1016/j.jbusres.2022.07.059
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