Harsandaldeep Kaur

Employment

• Guru Nanak Dev University Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• A Study on Attitude towards Upcycled Food Adoption and its Predictors
  RESEARCH REVIEW International Journal of Multidisciplinary 2024 DOI: 10.31305/rrijm.2024.v09.n02.030
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• Artificial Intelligence and Commerce: Revolutionizing Marketing, Sales, and Customer Experience
  Innovative Research Thoughts 2024 DOI: 10.36676/irt.v10.i2.07
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• Consumer Decision-Making in the Era of Information Overload
  Universal Research Reports 2024 DOI: 10.36676/urr.v11.i2.04
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• The Impact of Loyalty Programs on Customer Retention in the Retail Industry
  Darpan International Research Analysis 2024 DOI: 10.36676/dira.v12.i3.57
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• Consumer Behavior in Online Marketplaces: A Review of Recent Studies
  International Journal for Research Publication and Seminar 2023 DOI: 10.36676/jrps.v14.i5.20
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• Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors
  Sustainability 2021
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• A Study of dimensions of brand equity of female buying behavior of cosmetic products
  International Journal of Advanced Science and Technology 2020
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• The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
  Telematics and Informatics 2020 DOI: 10.1016/j.tele.2019.101321
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• Connecting the dots between brand logo and brand image
  Asia-Pacific Journal of Business Administration 2019 DOI: 10.1108/APJBA-06-2018-0101
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• Examining the relationships between political advertisements, party brand personality, voter satisfaction and party loyalty
  Journal of Indian Business Research 2019 DOI: 10.1108/JIBR-04-2018-0126
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