DG

Dr.Ruchi Gupta

Iswar Saran Post Graduate College(a constituent college of University of Allahabad), S.S.Khanna Girls' Degree College(a constituent college of University of Allahabad), Banaras Hindu University

ORCID iD 0000-0003-3504-7856
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Employment

  • Iswar Saran Post Graduate College(a constituent college of University of Allahabad) Assistant Professor
    2018 - Present
  • S.S.Khanna Girls' Degree College(a constituent college of University of Allahabad) Assistant Professor(under self finance)
    2000 - 2018

Education

  • Banaras Hindu University M.Com
  • Banaras Hindu University B.Com.(Hons.)

Projects & Funding

Projects & funding information is unavailable.

Publications (50)

  • The Role of Internal Marketing in Enhancing employee well being: Strategies for a sustainable workplace
    India 2047: Major Driving Forces and sectoral accelerators towards attaining Developed Nation Status 2025
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  • An Exploratory study of FMCGin rural market in Prayagraj and Varanasi districts
    IJIRT 2025
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  • Co Authored-Business Law
    Shikha Publications, Prayagraj 2025
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  • Co Authored-Elements of Auditing
    Taxmann Publication Pvt. Ltd. 2025
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  • Industry 5.0 and Sustainable Supply Chain Management (SSCM)
    Emerging Digitalization Trends in Business and Management A Roadmap to Industry 5 0 2025
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  • Leveraging Internal CSR and Employee Engagement for Advancing Sustainable Development Goals in the Post-Pandemic Era: A Case Study of IT Companies in India
    Sustainable Development Goals Series 2025 DOI: 10.1007/978-3-031-86500-8_10
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  • Women’s Awareness and Perception of E-Servqual in Banking Services: A Digital 24 Roadmap Towards ‘Viksit Bharat@2047’
    6th International Conference on Shaping Viksit Bharat @ 2047 2025
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  • A study on Market penetration of FMCG in Rural Markets in Prayagraj District
    IJLTEMAS 2025
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  • The Role of Digital Payments and Financial inclusion in Kumbh Mela: Analyzing adoption among visitors and vendors
    The Different Dimensions of Kumbh: Religious, Social and Philosophical Perspectives 2024
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  • Examining multi-channel strategies and Integrated marketing communication (IMC) in social media
    Building Global Competitiveness through innovation, integrity and inclusion in Aatmanirbhar Bharat 2024
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