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Prashant Pareek

Shanti Business School, Auro University, C.U.Shah University, International Economics University for SAARC Countries, Amity Global Business School

ORCID iD 0000-0003-3608-6304
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About

Prashant Pareek is Currently Associated with Shanti Business School, Ahmedabad, Gujarat, India as Faculty Member in the area of Marketing and Entrepreneurship, he is University Grants Commission NET qualified faculty and Recipient of Young Faculty Award in Management Education 2019 by Centre for Education Growth & Research and All India Council for Technical Education (AICTE) New Delhi. Prof Pareek has published more than twenty research papers/Case Studies with National and International journals pertaining to his area, He is author of multiple Books and has presented his research work in various national and international conferences. His Corporate Experience come from the organizations like Dainik Bhaskar, Kamma Incorporation, & ICICI Prudential Life Insurance.
His research interest includes Branding, entrepreneurship and impact assessment studies.
his doctoral thesis is based on "Impact of Government Schemes on SMEs of Gujarat" he is also recipient of D.Litt. from International economics university for SAARC Countries, Republic of Maldives.

Employment

  • Shanti Business School Assistant Professor
    2019 - 2022
  • Auro University Assistant Professor
    2018 - 2019
  • Amity Global Business School Assistant Professor
    2016 - 2018
  • Shanti Business School Assistant Professor
    2015 - 2016
  • Gujarat Technological University Assistant Professor
    2014 - 2014
  • GLS University Assistant Professor
    2012 - 2014

Education

  • C.U.Shah University PhD
    2015 - 2020
  • International Economics University for SAARC Countries D.Litt.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

  • Consumer Preferences and Perceptions of Ayurveda Toothpaste: A Shift towards Natural Oral Care
    Journal of Drug Delivery and Therapeutics 2025 DOI: 10.22270/jddt.v15i3.7037
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  • Effectiveness of Central Government's Marketing Assistance Schemes for MSMEs of Ahmadabad District in Gujarat
    International Conference on Advanced Marketing (ICAM4) An International Joint e-Conference-2021 Department of Marketing Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka 2021
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  • Lok Kathayen Vrindavan Se
    Rajmangal Prakashan 2021
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  • BRAND MAGIC
    MI Press 2021
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  • Predicting Music Popularity Using Machine Learning Algorithm and Music Metrics Available in Spotify
    Journal of Development Economics and Management Research Studies (JDMS) 2021
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  • Sentiment Analysis for Amazon Product Reviews Using Logistic Regression Model
    Journal of Development Economics and MANAGEMENT RESEARCH STUDIES (JDMS) 2021
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  • POLITICAL SYSTEM OF PEOPLE'S REPUBLIC OF CHINA: NITTI GRITTIES AND CHALLENGES
    International Journal of Current Research in Education, Culture and Society 2020
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  • Social Factors of People’s Republic of China: A study through HOFSTEDE Mode
    Journal of Development Economics and Management Research Studies (JDMS) 2020
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  • Parables for Life & Business Wisdom
    Notion Press 2020
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  • MSMEs of Gujarat: Effectiveness of Central Government's Marketing Assistance Schemes
    Woven Words Publishers OPC Private Limited 2020
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