Radhika Aggarwal

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Publications (6)

• The virtual voyage: understanding the factors affecting metaverse adoption in the tourism and hospitality industry
  Current Issues in Tourism 2025 DOI: 10.1080/13683500.2025.2475491
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• Location-based advertising: a systematic review, integrative framework, and future research Agenda
  Journal of Location Based Services 2024 DOI: 10.1080/17489725.2024.2341632
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• What reduces the privacy concerns of the customers towards the use of location-based advertising? An empirical investigation
  Journal of Location Based Services 2024 DOI: 10.1080/17489725.2023.2256701
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• What explains the sudden surge in cryptocurrency? A consumption value theory perspective
  Digital Policy Regulation and Governance 2023 DOI: 10.1108/DPRG-05-2023-0065
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• What Explains the Adoption of Mobile Wallets? A Study from Merchants’ Perspectives
  International Journal of Human–Computer Interaction 2022 DOI: 10.1080/10447318.2022.2104408
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• Impact of Social Media Marketing Activities on Purchase Intentions via Customer Equity Drivers
  International Journal of Online Marketing 2022 DOI: 10.4018/ijom.299402
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