Dr. Aashka Thakkar

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Education

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Publications (9)

• Unmasking Greenwashing in Modern Marketing
  2026 DOI: 10.4018/979-8-2600-0532-3.ch019
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• Women Empowerment Through Financial Inclusion: Opportunities and Challenges
  2026 DOI: 10.1007/978-3-032-22020-2_7
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• A Bibliometric Analysis of IoT Based Applications in Smart Healthcare Systems
  2025 DOI: 10.4018/979-8-3373-5727-0.ch003
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• The Prospects of Traditional Branch Banking in the Era of Digital Dominance
  2025 DOI: 10.4018/979-8-3373-0164-8.ch002
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• ChatGPT in Academia and Research: A Comprehensive Review of Integrating AI in Higher Education
  Multimodal Generative AI 2025 DOI: 10.1007/978-981-96-2355-6_10
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• Chat GPT: A new academic reality for research and education
  Progress in Education 2024
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• Investigating the Effectiveness of Cultural Change in Improving Financial Sector Performance
  Evolutionary Studies in Imaginative Culture 2024 DOI: 10.70082/esiculture.vi.1140
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• Investigating the Impact of Film Quality and Viewing Environment on Viewer Satisfaction
  Evolutionary Studies in Imaginative Culture 2024 DOI: 10.70082/esiculture.vi.1139
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• The intriguing possibilities of generative AI in marketing
  Advances in Business and Management 2024
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