vinod kumar

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Publications (4)

• An integrative approach to the nexus of brand loyalty and corporate social responsibility
  International Review on Public and Nonprofit Marketing 2021 DOI: 10.1007/s12208-021-00277-4
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• The mediating impact of customer satisfaction in relation of brand equity and brand loyalty: An empirical synthesis and re-examination
  South Asian Journal of Business Studies 2020 DOI: 10.1108/SAJBS-03-2019-0046
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• Understanding brand loyalty in relation with brand affect and brand commitment: Evidence from oral care segment
  International Journal of Recent Technology and Engineering 2019 DOI: 10.35940/ijrte.C1094.1083S19
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• "A study on online shopping behavior" An empirical study
  International Journal of Control Theory and Applications 2016
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