Deeksha Singh

Employment

• GITAM (Deemed to Be University) Assistant Professor in Marketing
  2026 - Present

Education

• National Institute of Technology Rourkela PhD in Marketing
  2021 - 2026

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Escaping the reality with humanized brands: Examining the role of anthropomorphized brands in fostering continued engagement
  Electronic Commerce Research 2026 DOI: 10.1007/s10660-024-09918-2
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• Exploring the Drivers, Barriers, and Enablers of Circular Economy Implementation in the Agro‐Food Supply Chain: A Qualitative Study
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.70311
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• Engaging guests for a greener tomorrow: Examining the role of hotel chatbots in encouraging pro-environmental behavior
  Tourism and Hospitality Research 2025 DOI: 10.1177/14673584241313339
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• Exploring the Dimensions of Millet Awareness among Generational Cohorts
  Indian Journal of Extension Education 2025 DOI: 10.48165/IJEE.2025.61407
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• Circular economy in agro food supply chain: Bibliometric and network analysis
  Business Strategy and Development 2024 DOI: 10.1002/bsd2.360
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• Consumer Behaviour in Gamified Environment: A Bibliometric and Systematic Literature Review in Business and Management Area
  Acta Informatica Pragensia 2023 DOI: 10.18267/j.aip.221
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• Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products
  Business Strategy and Development 2023 DOI: 10.1002/bsd2.248
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