Dr Subrata Chattopadhyay

Employment

• University Of Engineering and Management Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• An In-Depth Convenience Analysis of the Satisfaction and Loyalty Paradigm Among Semi-Urban Bank Customers
  2026 DOI: 10.4324/9781003734741-15
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• EcoFusion Marketing
  2026 DOI: 10.4324/9781003734741
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• Introduction
  2026 DOI: 10.4324/9781003734741-1
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• Importance-Performance Analysis of Semi-Urban Nationalized and Private Banks' Service Quality
  2026 DOI: 10.4324/9781003675990-18
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• Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products
  Journal of Global Scholars of Marketing Science 2025 DOI: 10.1080/21639159.2024.2443892
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• Revelando o descontentamento dos consumidores: uma análise qualitativa aprofundada do ódio à marca
  Brazilian Business Review 2025 DOI: 10.15728/bbr.2024.1847.pt
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• Unveiling Consumer Discontent: An In-Depth Qualitative Analysis of Brand Hate
  Brazilian Business Review 2025 DOI: 10.15728/bbr.2024.1847.en
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• Leading the Digital Shift: The Impact of Online Pedagogy on Management Students’ Engagement and Performance
  2025 DOI: 10.1007/978-981-96-5415-4_11
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• Online Grocery Shopping: - Key Factors to Understand Shopping Behavior from Data Analytics Perspective
  2023 DOI: 10.1007/978-3-031-34222-6_14
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• Brand Hatred: a Literature Review and Research Agenda
  International Journal of Professional Business Review 2023 DOI: 10.26668/businessreview/2023.v8i3.1304
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