Aishwarya Mohanty

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Publications (3)

• From Click to Cart: The Moderating Impact of Digital Marketing on Beauty Products Purchase Intentions
  2026 DOI: 10.2991/978-94-6239-660-9_17
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• Perceived Enjoyment’s Mediation Role: Navigating Satisfaction and Word-of-Mouth in Electric Two-Wheeler Post-Purchase Behavior
  2026 DOI: 10.2991/978-94-6239-660-9_2
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• Smartphone Retail-Purchase Buying Intentions: Investigation of Planned Behaviour in Indian Context
  2023 DOI: 10.1007/978-981-99-3076-0_6
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