Padma Angmo

About

Research scholar at the University of Jammu.

Employment

Employment history is unavailable.

Education

• University of Jammu pursuing PhD
  2021 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Do they look human? Review on virtual influencers
  Management Review Quarterly 2025 DOI: 10.1007/s11301-024-00438-9
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• Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
  Journal of Relationship Marketing 2025 DOI: 10.1080/15332667.2025.2471668
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• Virtual influencer marketing: a study of millennials and gen Z consumer behaviour
  Qualitative Market Research: An International Journal 2024 DOI: 10.1108/qmr-01-2023-0009
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