Dr. Ravi Shankar Bhakat

About

Ravi Shankar Bhakat is Assistant Professor (Marketing) at IIM Shillong.

He previously served as Assistant Professor (Marketing) at Management Development Institute, Murshidabad, and as Associate Professor (Marketing) at Acharya Bangalore B-School, where he led curriculum design and teaching innovation in retail, digital marketing, and B2B strategy. He also has corporate experience as Assistant Manager at Trendsutra/Studio Pepperfry, Conserve Consultant, and Wisdom Infotech (AugRay-Augmented Reality Division).

One of the notable aspects of his work is bridging digital commerce and consumer psychology, with research on impulse buying behavior, FMCG retail supply chains during COVID-19, and social media’s impact on retail business. He presented “AI Driven Personalized Wellbeing Counselling” at BizAI 2026, UT Dallas, reflecting his focus on emerging tech in marketing.

He earned his PhD and MBA from the National Institute of Technology, Trichy, and holds BSc.BEd. from NCERT Regional Institute of Education, Bhubaneswar. His research interests include retailing and distribution, online/digital commerce, B2B value chains, and consumer psychology.

He has participated as a speaker at multiple national and international conferences, and his publications have appeared in Scopus-indexed journals and edited volumes. His professional work is characterized by aligning marketing theory with digital practice and startup-relevant strategy.

Employment

• Indian Institute of Management Shillong
  2024 - Present
• Management Development Institute Murshidabad Faculty
  2020 - 2024
• Samagra Sikshana Samithi Trust -ABBS Faculty
  2017 - 2020
• National Institute of Technology Tiruchirappalli Research Scholar
  2010 - 2014

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Impulse buying anomalies: Reconfiguring the field through complexity theory and asymmetric analysis
  Strategic Business Research 2026 DOI: 10.1016/j.sbr.2026.100184
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• Impulse Buying in the Digital Age: A Conceptual Review and Research Agenda Toward an Integrated Theory of Spontaneous Consumption 
  2025 DOI: 10.2139/ssrn.5667071
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• Value-Based Selling for Sustainable Offerings: A Chronological Literature Review and Research Agenda for Building Cross-Sector Partnerships
  Ssrn 2025 DOI: 10.2139/ssrn.5509247
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• A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru
  Lecture Notes in Networks and Systems 2024 DOI: 10.1007/978-3-031-53998-5_7
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• Consumption Patterns Among Employees of IT and ITES Sectors
  Studies in Systems Decision and Control 2024 DOI: 10.1007/978-3-031-48479-7_44
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• Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour
  Studies in Systems Decision and Control 2024 DOI: 10.1007/978-3-031-36895-0_34
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• Unveiling the Power of Neuromarketing: Crafting Brand Connections in the Minds of Retail Consumers
  Lecture Notes in Networks and Systems 2024 DOI: 10.1007/978-3-031-67437-2_32
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• Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City
  Springer Proceedings in Business and Economics 2023 DOI: 10.1007/978-981-99-5118-5_18
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• Challenges Faced and Preparedness of FMCG Retail Supply Chain during COVID-19
  Ssrn 2022 DOI: 10.2139/ssrn.4017305
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• Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19
  Managing Innovation in Highly Restrictive Environments: Lessons from Latin America and Emerging Markets 2021 DOI: 10.1007/978-3-030-72575-4_2
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